FOLD. Seeking to rev up demand in the slumping smartphone market, Samsung on Wednesday unveiled a folding handset, becoming the first major manufacturer to offer the feature. Photo by Josh Edelson / AFP
SAN FRANCISCO, USA – Seeking to rev up demand in the slumping smartphone market, Samsung on Wednesday, February 20, unveiled a folding handset, becoming the first major manufacturer to offer the feature.
The South Korean giant also appeared to get the jump on rivals by announcing the first device for fifth-generation, or 5G wireless networks, one of 4 versions of its flagship smartphone, while stepping up its efforts in artificial intelligence and wearables.
The Galaxy Fold, unveiled at a San Francisco event, serves as a smartphone with a 4.6-inch display and unfolds to become a tablet of 7.3 inches.
FOLD. Samsung Senior Vice President of Product Marketing, Justin Denison, speaks during the Samsung Unpacked product launch event in San Francisco, California on February 20, 2019.Photo by Josh Edelson/AFP
“We are giving you a device that doesn’t just define a new category, it defies category,” said Samsung’s Justin Denison at the event.
The Fold will first be available April 26 starting at $1,980, the company said.
The launch comes with the smartphone market in its worst-ever decline with consumers keeping devices longer and waiting for new innovations.
Samsung made the announcement on the home turf of rival Apple, with the two giants battling for the premium segment of the market.
Denison said the Fold is “a one of a kind luxury device with immersive visuals” and offers “a truly next generation experience” that enables multitasking on its large screen…